OUR STORY

At the heart of our brand is a profound commitment to celebrate and cater to the unique beauty of African American and Afro-Latina individuals. As the founder, Rosalys embodies the spirit of 'Taking Care of Me,' a mantra that goes beyond skincare and haircare—it's a lifestyle, a journey of embracing one's true self.

 

Rosalys Feliz, a visionary entrepreneur, identified the need for personalized and nurturing hair care solutions that resonate with the diverse textures and needs of African American and Afro-Latina hair. Inspired by her own experiences, Rosalys sought to create a brand that not only provides effective products but also fosters a sense of empowerment and self-love.

 

Sweet Rosy stands as a testament to Rosalys' commitment to authenticity and inclusivity. Our handcrafted organic hair care products are carefully formulated to address the specific needs of textured hair, offering a range that goes beyond conventional beauty standards. From revitalizing hair masks to anti-hair loss sprays infused with cinnamon, ginger, radish, and rosemary, each product is a labor of love.

 

But Sweet Rosy is more than just a collection of beauty essentials—it's a community, a celebration of individuality. Rosalys invites you to embark on a journey where every strand of hair is a symbol of your unique beauty. Here, we believe that self-care is a powerful expression of self-love, and each product is crafted to enhance your natural beauty while promoting a healthy and confident lifestyle.

 

Join us in the celebration of diversity, self-expression, and the beauty that exists in every shade and curl. Sweet Rosy is not just a brand; it's a movement towards redefining standards and embracing your personal journey of beauty. Thank you for being a part of our story, and we look forward to being a part of yours.

 

With love and beauty,

Rosalys Feliz

Founder, Sweet Rosy